Volvo rolls out its first locally-assembled car in India

Swedish luxury car maker Volvo Cars began rolling out locally-assembled vehicles in India with the first XC90 driving out of its Bengaluru plant.

In May this year, Volvo Cars had announced that it would start assembly operations in India in 2017.

“The rollout of first locally-assembled Volvo Car speaks volumes for the company’s commitment to grow further in India,” newly appointed Volvo Auto India Managing Director Charles Frump said in a statement.

He further said: “The last three years have been good for us in India and we noticed a positive and encouraging growth in terms of increased segment share, world-class product and new dealer appointments.”

The company is on track to gain a bigger share of the luxury segment, Frump added.

Volvo Cars said India has shown a great long-term potential for a fast-expanding luxury segment and the decision to assemble vehicles locally has provided it a strong platform to achieve 10 per cent segment share by the end of the decade.

Volvo has a segment share of about 5 per cent and aims to double this by 2020.

The Indian luxury car market stood at 34,000 units in 2016, down over 5 per cent from about 36,000 units in 2015.

The company’s assembly operations are located near Bengaluru, making use of Volvo Group India’s existing infrastructure and production licenses.


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