Railways to focus on branding to promote rail tourism

To promote rail tourism in the country, the railways has asked its zonal arms and public sector undertakings to outsource their ticketing and catering works to IRCTC and concentrate on branding.

The instruction came days after a parliamentary committee in its report blamed the national transporter for not doing enough to promote rail tourism.

In a letter on January 3, Railway Board chairman Ashwani Lohani has asked all zonal railways to promote the brand of rail tourism on select routes.

He has asked them to identify tourist and luxury trains and brand them both on the interior and exterior.

Lohani has also asked rail PSUs such as Indian Railway Finance Corporation and Ircon International, and zonal railways to give the catering contracts for all events, seminars and programmes held outside rail premises to IRCTC, the railways’ catering and tourism arm.

(Agencies)

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