Patanjali, Reliance Jio among 10 most influential brands

Yoga guru Ramdev promoted Patanjali Ayurveda has been featured among the 10 most influential brands in India along with electronics major Samsung and new entrant Reliance Jio, according to a study by global research firm Ipsos.

Google was ranked at top of the list, followed by Microsoft and Facebook.

Home grown Patanjali and Mukesh Ambani’s controlled Reliance Jio bagged the fourth and ninth position, respectively, Ipsos said in its report of most influential brands. Both companies did not figure in the previous edition of the study.

The study, which evaluates over 100 brands across 21 countries, covered more than 1,000 Indians online to assess over 100 brands. The study involved 36,600 interviews.

State Bank of India was the only financial institution that made to the list, moving up four ranks to take the fifth position. E-commerce player Flipkart dropped three spots to take the tenth place.

Amazon climbed a couple of steps to take the sixth place.

Other companies that made to the list include Samsung (seventh) and Airtel (eighth).

(Agencies)

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