Patanjali plans massive online push

Baba Ramdev-led Patanjali Ayurved is likely to partner with eight leading etailers and aggregators to give a big push to online sales of its swadeshi range of FMCG products, said a company official.

The Haridwar-based company is expected to enter into agreements this month with major online retailers — Amazon, Flipkart, Paytm Mall, 1MG, bigbasket, grofers, shopclues and snapdeal — a step through which its range of products will be available on various online platforms.

Patanjali is organising a function on January 16 in New Delhi and representatives of all the online companies are expected to attend it along with Ramdev and its MD Acharya Balkrishna.

“We are now going into massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point,” Patanjali spokesperson SK Tijarawala told.

These partnerships with etailers will be in addition to its own portal patanjaliayurved.net, where the company is selling its products online.

“This would change the scenario of whole FMCG trade through online” he added.

(Agencies)

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