Nissan India overtakes Maruti Suzuki in car export


Nissan Motor India oudid Maruti Suzuki to become the country’s 2nd largest car exporter with a 17% incline in shipments in 2013-14. Hyundai Motor India continues to retain the top level.

Nissan exported 1.18 lakh units for the financial year ended March 31, 2014, as Maruti Suzuki recorded a 16% decline in exports to 99,832 units in 2013-14 from 1,18,857 units in 2012-13.

A major reason for the decline in Maruti Suzuki’s exports has been the change in the homologation norms in Algeria and several African countries signing a preferential import duty agreement with European companies. Cars from European manufacturers enter these markets with a 10-20% lower duty than that imposed on Indian carmakers.

According to the latest data compiled by the Society of Indian Automobile Manufacturers (SIAM), total car exports from India remained flat at 5.50 lakh units during 2013-14.

Hyundai Motor India, India’s largest car exporter, saw sales falling by 10.2% to 2.33 lakh units during the year from 2.56 lakh units exported in 2012-13.

Toyota Kirloskar Motor and Volkswagen India also recorded an incline in exports but this was on much smaller level. While Toyota’s exports of passenger cars rose 16.31% to 27,266 units, Volkswagen clocked at a close to 4x increase in shipments to 32,588 cars.

Nissan is counting on a rise in exports in the next 2 years with the addition of Datsun Gp (entry-level hatchback), which is introduced recently. The company plans to export parts of Datsun to other developing markets where the brand will make its debut soon.

The carmaker also exports a number of engine and body parts to over 14 countries, including the UK, Brazil, Mexico and the US.

Nissan began to export cars in 2010 from its Oragadam plant near Chennai and currently ships 85% of its production to overseas markets. It exports fully-built cars such as Micra from Chennai, its strategic production hub for Africa and Europe.

The company has now started exporting, completely knocked down kits of its sedan Sunny to Egypt. These kits from India would be assembled by the local Nissan ancillary abroad.


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