Kerala registers healthy increase in tourist footfalls

Kerala registered a healthy increase in domestic and foreign tourist arrivals last year because of initiatives launched by the state government, a tourism department official said.

“We have achieved 11.39 per cent increase in domestic tourist arrivals and 5.15 per cent increase in international tourist arrivals in 2017 compared to previous year,” Nandakumar KP, joint director, Department of Tourism, Kerala, said during a programme organised to promote Kerala Tourism.

He said domestic tourist arrivals last year was 1.47 crore, while 10.38 lakh foreign tourists visited the state.

To reach out to the domestic market, a string of ‘partnership meets’ are being organised in Mumbai, Pune, Jaipur, Chandigarh, Bengaluru, Hyderabad, Visakhapatnam, Chennai, Kolkata, Patna and New Delhi in the first quarter of 2018.

“Such meets provide an opportunity for the tourism trade in the respective cities to interact, establish contact and develop business relationship with a cross-section of tourism industry players from Kerala,” he said.

“Kerala offers the much-needed succour and adrenaline rush to adventure-seeking travellers. Kayaking, trekking, paragliding, river rafting are a few activities that form a part of the Eco-Adventure package,” he said.

Nandakumar said Kerala is gearing up to welcome every kind of traveller with the fifth edition of the Kerala Blog Express, a unique social media outreach that brings together international bloggers and influencers.

Kerala Blog Express starts on March 12, he added.

(Agencies)

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