Idea to launch its own handset to take on JioPhone

Telecom major Idea Cellular has said that it will also launch a slightly expensive handset as a counter to JioPhone, according to a report.

Himanshu Kapania, the managing director of Idea Cellular Limited, said that the company, which is being merged with larger rival Vodafone, is working with handset makers to launch a phone that will be slightly expensive, but offer customers the freedom of choice.

“This new handset will give all the choices to a customer, including to choose the operator of his/her choice, popular applications like Google, Facebook or WhatsApp”, Himanshu stressed.

Himanshu said the company wants the new handset to come in at around Rs 2,500 apiece.

However, he made it clear that Idea will not subsidise the phone.

Himanshu said Reliance JioPhone comes with a new operating system, has a smaller screen-size and does not offer touchscreen, as against the prevalent smartphones where 97 per cent are on the Android operating system and have an over four-inch touchscreen, as per report.


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